jordan brand revenue 2021
The revenue of the Jordan Brand increased by 31% in 2021 in comparison to 2020. This means that in 2021, the Jordan Brand accounted for 13.17% of Nikes wholesale revenues. That swell helped push the year-over-year sales gain for the company to 19%, bringing their total revenue for the year to the $44.5 billion number. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. afficher des publicits et des contenus personnaliss en fonction de vos profils de centres dintrt; mesurer lefficacit des publicits et contenus personnaliss; et. ** Others include all other categories and certain adjustments that are not allocated at the category level. 13.17%. Thats $150 million per year. I have decided to make more conservative assumptions and therefore, I assume an EPS growth rate of 12% for the company over the next 10 years. In my view, one of the biggest risks of investing in Nike is the danger the company would face if their brand image were to get damaged. The Jordan Brand and its eponym, Michael Jordan, this month pledged $100 million over ten years to organizations dedicated to racial equality, social justice and education access. The $162 million Nike made off Air Jordan in 1985 now . Every year, the iconic NBA legend levels up his brand with new colorways for his coveted sneaker collection. The dividend went up 12 percent in comparison to the previous year, indicating that the Nike stock is especially attractive for dividend income-investors. 4-ranked ATP player Stefano Tsitsipas, who took home $1.6 million. 1,001 last month in. As Hatfield put his handiwork forward, Nike provided more traction and attention to the brand. Get full access to all features within our Business Solutions. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Zelony discusses the importance of team relationships in the corporate world. He earns $40 million annually which is just out of this world. The athlete and apparel company initially linked up in 1984, his rookie year. Analysts Disclosure: I/we have a beneficial long position in the shares of NKE, ADDYY either through stock ownership, options, or other derivatives. This included dividends to the amount of $484 million and share repurchases of $1.2 billion. For the first time in its 50-year history, Nike has topped $12B in quarterly sales. The Jordan Brand has been a huge success factor for Nike since signing Michael Jordan back in 1984. Sasser spoke about Houston and how he's preparing for the draft. The company lost its contract with Kobe Bryants estate when the Laker legends widow chose not to renew it. If there was ever any question about who remains the king of sneakers and sporting apparel, Nikes latest quarterly financial reporting ended that debate with a nice $44.5 billion mic drop. These factors make Nike a very interesting buy-and-hold-investment from my point of view. Compared to 2020 (in which the revenue of the Jordan Brand was $3.609 billion), the revenue of the Jordan Brand increased by 31% in 2021. Over the past decade, the event has made $2.71 billion for Australias economy. Brand Association In A Nutshell, An Entire MBA In Four Weeks By FourWeekMBA, Business Strategy Book Bundle By FourWeekMBA, Digital Business Models Podcast by FourWeekMBA, [MM_Member_Data name=membershipName] Home Page. With an average dividend growth per year of 11% in the last 5 years and a dividend payout ratio of only 30.61%, which still offers a lot of scope for future dividend increases, Nike is a good fit for investors looking for a growing dividend stock. a new documentary on Gus Johnson, who has been broadcasting games while enrolled at Harvard. Statista. NIKE Direct revenues were $16.4 billion, up 32 percent, or 30 percent on a currency-neutral I/we have a beneficial long position in the shares of NKE, ADDYY either through stock ownership, options, or other derivatives. The apparel giant was willing to stick their neck out for the budding star, so they decided to pay every penny. Available: https://www.statista.com/statistics/888793/nikes-revenue-by-product-category-worldwide/, Nike's revenue worldwide from 2016 to 2021, by product category, Value of the global footwear market from 2018 until 2028, Size of the global activewear market 2021 to 2028, Wholesale sales of athletic footwear in the U.S. 2008-2021, Wholesale sales of sports apparel in the U.S. 2008-2021, Value of the leading global apparel brands 2022, Global sales of the top performance apparel, accessories, and footwear companies 2022, Global sales growth forecast of top athletic wear companies 2022, American customer satisfaction index: athletic shoe companies 2010-2021, Global revenue share of Nike in 2022, by product type, Domestic sales share of Nike worldwide from 2016 to 2022, Global revenue of Nike from 2016 to 2022, by sales channel, Global revenue of Nike from 2016 to 2021, by product category, Global gross profit of Nike from 2014 to 2022, Nike's North American revenue 2009-2022, by segment, Nike's revenue in EMEA 2016-2022, by segment, Nike's revenue in Greater China 2009-2022, by segment, Nike's revenue in Asia Pacific & Latin America from 2016 to 2022, by segment, Number of Nike's retail stores in the U.S. 2009-2022, Number of Nike's non-U.S. retail stores 2009-2022, Nike's marketing expenses worldwide from 2014 to 2022, The adidas Group's net sales worldwide from 2000 to 2022, Global share of adidas retail sales in 2022, by region, Share of adidas' net sales worldwide in 2022, by product type, Share of Puma's sales worldwide in 2022, by region, Share of Puma's consolidated sales worldwide in 2022, by product category, Under Armour's net revenue worldwide 2008-2021, Under Armour's net sales share worldwide in 2021, by region, Global wholesale revenue of Nike from 2020 to 2022, by customer segment, Nike and adidas' share of the footwear market as of 2017, by region, Nike's revenue in Japan 2009-2017, by segment, Global brand value of Nike from 2016 to 2022, Global brand value comparison of Nike and adidas from 2010 to 2022, Nike's quarterly revenue worldwide from 2017 to 2022, Nike's revenue in Central and Eastern Europe 2009-2017, by segment, Gross profit margin percentage of Nike worldwide from 2014 to 2022, Nike's revenue in emerging markets 2009-2017, by segment, Nike's revenue in Western Europe 2009-2017, by segment, Nike's DTC revenue share worldwide 2011-2015, Nike and adidas' share of the sports footwear market as of 2017, Forecast of Nike's global market share in athletic footwear 2011-2025, Nike's scope 3 GHG emissions 2015-2021, by segment, Retail price breakdown of Nike Cortez/Roshe running shoes 2015, Number of employees at ANTA Sports Products China 2012-2022, Genesco's sales share worldwide in FY 2022, by brand, Sales value of Patek Philippe Espaa 2013-2017, Nike's revenue worldwide from 2016 to 2021, by product category (in million U.S. dollars), Find your information in our database containing over 20,000 reports. In 2021, the DFL terminated plans to sell a 25% stake in its overseas broadcasting rights following pushback from clubs. It also helped that Jordan had a stellar rookie year, making it easier to release the sequel pair. Now all you'll need to find is the right pair of shorts, and you have your very own Michael Jordan battle gear. Accessed May 02, 2023. https://www.statista.com/statistics/888793/nikes-revenue-by-product-category-worldwide/, Nike. The relationship between Jordan and Nike has been made into a feature film, directed by Ben Affleck, who also plays Nike co-founder Phil Knight. Choose wisely. I assume that the Jordan Brand will continue to make an important contribution to Nike's success in the future and. But when 1995 rolled around and Jordan began his quest for a second championship run, the Jordan XI Concord came with a price tag of $220 by the holiday season. That 10-part series further boosted the stock of the iconic Jordan brand. In terms of valuation, I have used the EPS Multiplier Method to determine the intrinsic value of Nike. Jordan Brand Revenue Soars 31% to $4.7 Billion Nike's Jordan Brand continues its hot streak with revenue up 31% for the fiscal year ended May 31 to $4.7 billion. There were shirts, hoodies, even, Check Out Exclusive Michael Jordan Merchandise at the NBA Store. This is a rise of 9%. From his in-game stats to endorsement deals, Jordan has worked to ensure his household name is expanded beyond the basketball court. 2023 Front Office Sports. This years Australian Open which began the first tennis season without Serena Williams and Roger Federer since 1999 featured a record $52.8 million prize money pool. I have used Nikes current discount rate (WACC) of 8.5% to calculate the companys fair value. Talk about going full circle. For Jordan, every move he made on and off the court was about his ability to get a win. Goldman Sachs is reportedly eyeing an investment in financing Serie As media business as the league prepares to sell domestic and international media rights in 2024. [Online]. At the time when Nike and Michael Jordan signed the contract, competitor adidas was still 50% larger by revenue than Nike. The gain comes on the heels of a 15% gain last year. 1 Novak Djokovic won his 10th Australian Open, earning $2.9 million for beating No. The NBA Store features some of MJ's rarest uniforms. The league is set to make $658 million from international media rights from 2021-24. My valuation model indicates that Nike is currently undervalued with an upside of 7.4%. The company reported this week their earnings nearly doubled year-to-year in the last quarter of its 2021 fiscal year a period ending on May 31 up 96% to $12.8 billion. This data highlights that it was one of the. Whether you're a casual fan or a diehard, you were reminded of his unparalleled greatness, both as a person and a super athlete. By June, the revenue raked in by its merchandise alone was at $3.6 billion, 15% higher than the previous year. Nike's wholesale equivalent revenues worldwide from the fiscal years of 2020 to 2022, by segment. This website uses cookies to improve your experience while you navigate through the website. Sportswear & sporting goods companies by worldwide revenue 2021; The method calculates a fair value of $122.88 for the company. By continued use, you agree to our privacy policy and accept our use of such cookies. Where Nike specifically is concerned Jordan is quite simply the sneaker giants biggest source of income. I wrote this article myself, and it expresses my own opinions. Given Nikes growth opportunities, these predictions seem to be realistic for me. Brand Storytelling In A Nutshell, What Is Brand Activation? The bar for breakfast hasnt just been raised, its been completely replaced. 2021 FORM 10-K 1. The Jordan Brand just crossed $5 billion in annual revenue for the first time. Show publisher information Jordan Brand grew 31% with ~$5B in 2021 earnings while its women's biz nearly tripled in Q4. Working with Wit, the NFL launched a digital activation that put fans in charge: A Caused-Out Cleats generator that combined their favorite teams with their charity of choice, complete with the chance to win a real life pair of caused-out cleats. Michael Jordan earned only $90 million as an NBA player for the Chicago Bulls during his winning basketball career. Skechers sales grew by about 40% for the year, along with Brooks, Vans, and Converse. Jordan is getting around 10-12 dollars per shoe and he is selling millions. In 2022, Ligue 1 sold a 13% stake of its media rights business to CVC Capital in a deal worth $1.65 billion. Wendys Homestyle French Toast Sticks might be the best thing to ever happen to breakfast. Michael Jordan earns a reported 5% on Jordan Brand sales in his licensing deal with Nike. Jordan Brand earned $19.4 billion in revenue over the last five fiscal years, a fact initially noted by Neon Money Club. But that hype train came to an anti-climactic halt when MJ suffered a year-ending injury just 18 games into the season. $2.1 billion: Jordan's net worth rose $300 million over the past year, thanks to an increased value for the Hornets and $145 million in endorsement earnings. The 15% revenue growth in Nike's direct sales is evidence of the sporting goods manufacturer's successful online strategy. T&Cs apply. In Q4 sneakers grew over 90% in demand, Donahoe said, and on the Swooshs digital platforms, saw nearly 80% growth in monthly active users.. Today, Nikes revenue is 93% higher than the revenue of competitor Adidas. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. (July 20, 2021). You also have the option to opt-out of these cookies. By 2018, there were releases geared toward women. At the current share price, this results in an upside of 7.4%. The company has reportedly considered an investment since October 2022. In 2021, Nike's sportswear category generated approximately 15.1 billion U.S. dollars in revenue. Youre going to want to set your alarm a little earlier. Currently, you are using a shared account. Nike's Jordan division reported revenue of $3.6 billion, up 15%, in the company's fiscal year ending in May 2020, including the brand's first $1 billion quarter. Whatever it takes to start your day the right way with these sweet and crispy delights. Combining this technology with the new mid-cut design made spurred a new era in Air Jordans. But it didn't take long before CEO Mark Parker came up with the "Edit and Amplify" strategy, as a response. Next, I assume an average annual growth rate of 5% for the following 10 years. (Vanessa Bryant has vocally opposed reseller culture online.) Today, the Jordan brand has far transcended from just being about footwear. The DFL, which is expected to agree on the talks at a meeting in early February, will consider both domestic and international rights, according to Bloomberg. Still, all of coupled with general unrest over resellers gobbling up sneaker stock online and hiking up prices secondhand has not slowed Nikes dominance. So what does Nike do? The relationship between Jordan and Nike has been made into a movie directed by Ben Affleck. The athlete and apparel company initially linked up in 1984, his rookie year. and a new gold standard in cause-based marketing. The NBA legend and owner of the Charlotte Hornets made $90 million in salary over his NBA career. There sure were a lot of telling Jordan tidbits in that documentary. The Jordan Brand is far from done. He has a whopping net worth of $3 billion which he has earned from his basketball career, brand endorsement as well as his brand Jordan. This is an increase of 5% in comparison to 3Q21, where a revenue of $10.357 billion was generated. With the help of film director Spike Lee, Air Jordans were more than just basketball shoes. And its quite possible that game-changing bets on the power of womens sports could be the single biggest reason why. 49% of respondents play or has someone in their household who plays video games. I rate Nike as a buy, due to its strong brand image, endorsements with some of the worlds top athletes, the contribution of the Jordan Brand to the companys success as well as their overall growth prospects. Meanwhile, Jordans deal with Nike included a clause for royalties. If Michael Jordan's deal is the same as has been last speculated 5% of Jordan brand wholesale sales he made $180 million in the last 12 months from Nike. You also have the option to opt-out of these cookies. If nothing else, its only left them hungrier to retool and improve top to bottom and the numbers dont lie. which should lead to flat to positive growth in revenue for fiscal 2021. . Front Office Sports covers the influence of sports on business and culture. Then you can access your favorite statistics via the star in the header. By June, the revenue raked in by its merchandise alone was at $3.6 billion, 15% higher than the previous year. Head on over to the NBA Store's Hardwood Classics section. Ever since the initial release in 1984, the Air Jordan and its related products have expanded Nikes domain and continues to define the modern basketball and sneaker culture we know today. These cookies will be stored in your browser only with your consent. Eighteen years since he played his last NBA game in Philadelphia and 37 years since his first signature basketball shoe, Michael Jordan continues to put up stellar numbers. Brand Essence Wheel In A, What Is Brand Recall? The Jordan brand represents 10% of Nike's total revenue; this has become 1/10 the size of Nike's business model, which also comprises Converse as a separate brand. What Is The Meaning Of Product Development? This field is for validation purposes and should be left unchanged. . The Importance Of Brand Building And How To Create A Brand, What Is The Brand Asset Valuator Model? pic.twitter.com/4xjEk8OzOt. This provides further evidence that the company is currently undervalued. According to Womens Wear Daily, the most successful product from the Jordan Brand is the Air Jordan 1. Jordan is one of the most influential brands within Nike. But the Jordan Threes were selling at $100, widely surpassing the Converse Weapon that was then endorsed by Mr. Showtime himself, Magic Johnson. With the inspiration of Kanye West, the company birthed the Yeezys in 2013. Aryna Sabalenka, who entered as the No. Talks with Adidas also reignited, posing a threat that could've cut the Jordan-Nike deal shorter. The size of a potential stake, structure, or timeline has not been decided. The athletic footwear as well as the apparel and equipment industry are all extremely competitive, not only in the U.S. but also worldwide. Mar 2, 2021 Shoe Endorsement Deals "His Airness" Still King of Signature Sneakers . I aspire to help you build an investment portfolio consisting of high-quality companies that are particularly attractive in terms of risk and reward (for example, due to their wide economic moat, high financial strength, high profitability, attractive valuation, growth potential and expected return). Find out more here. On a currency-neutral basis, Nikes direct sales were up by 17% in 3Q22 in comparison to 3Q21. Thus, the birth of the first Air Jordan. The movie, titled AIR and produced by Amazon Studios, will premiere globally in theaters on April 5. in 3Q22, resulting in a rise of 7%. The influence of sports on business and culture. And as his star power grew, so did the following of his sneakers. When you buy products through Boardroom's links, we may earn an affiliate commission. . At $6.3B a year ago, quarterly revenue jumped to $12.3B while $NKE hit a record high of $152 today. To use individual functions (e.g., mark statistics as favourites, set Tracy Lopez August 25, 2022. This could have a serious impact on the company's financial results. The part. Dollars). Even during his retirement months leading to '94, the Jordan X still sold at $125 per pair. When the league really wanted to take things to the next level, they knew fan engagement was a must and for that, they turned to Wit Sports. Goldman Sachs potential investment in Serie A follows a plan by the league to spin off an upcoming media unit to boost revenue after the league failed to sell a 10% stake worth $2 billion to three investors in 2021. Please create an employee account to be able to mark statistics as favorites. Another risk I see in investing in Nike is the intense competition the company faces. PHOTO: Nike, UnSplash . Just last week, Jordan added 11 more WNBA players to its roster, producing its largest womens roster ever. The athletic label tapped Powers as an ambassador in June 2021, and in the same month included her in an instantly iconic image, one that featured Michael Jordan with nine of Jordan Brand's . The brand signed Kobe for a four-year deal that was worth $10 million a year. Serie A which generated $2.7 billion in revenue during the 2020-21 season, per Deloitte is looking to triple its overseas media rights revenue. Yet business is booming for the Nike brand built around the six-time NBA champion with the Chicago Bulls. The Trophy Room x Air Jordan 1, limited to just 12,000 pairs, has been scandalous from when it first leaked up through its messy release last Wednesday. This field is for validation purposes and should be left unchanged. There were shirts, hoodies, even sandals and slides with the Jumpman logo printed on them. Michael Jordan is the first NBA player to be a billionaire. Revenues for the NIKE Brand were $44.4 billion, up 5 percent on a reported basis and 6 percent on a currency-neutral basis, driven by double-digit growth in NIKE Direct, partially offset by slight declines in wholesale revenues. In 2021, the Jordan Brand accounted for 13.17% of Nikes wholesale revenues. He is the co-founder and chairman emeritus of Nike, Inc., and was previously chairman and CEO of the company. However, the companys current P/E (FWD) Ratio of 31.91 compared to Adidas (P/E (FWD) Ratio of 11.58) proves that you have to pay a substantial premium to buy the Nike stock compared to its competitors. J.J. Watt and ex-USWNT midfielder Kealia Watt invested in Burnley FC. They became a fashion statement. Aside from the classics, Donahoe also nodded to the Zion 1s strong sell-through both the shoe and the apparel collection. 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