write for us email marketing
Test your emails and make sure they work on all devices. At the very least, swap out the "Dear Sir/Madam" in favor of their name using personalization tokens. The eye-catching imagery and user-friendly design make Mob Kitchens newsletter a winner, but we especially love the prompt to provide feedback about the content itself. Timing: Based on a study that observed response rates of 20 million emails, Tuesday at 11 AM ET is the best day and time to send your email. People who don't want to read your emails don't belong on your list. Once you've written the copy for your emails, you'll want to build them out in the email software client you're intending to use. All submissions must be unique and original. The button copy is a pattern interrupt that will prompt the recipient to pause and think about which action they want to take: Customize their preferences or completely unsubscribe. An email marketing campaign is as effective as its ultimate goal. Legal Name Bhavik. And you've got meticulous preparation to thank for that. See pricing, Marketing automation software. What can I provide that will engage and delight them? Roughly 72% of ecommerce marketers say the biggest challenge they face with email is low open rates. No promoting, no selling. Once you determine the purpose of your campaign, you can then create the targets you want to hit. Try another search, and we'll give it our best shot. You have no excuse for sending generic emails that dont make your leads feel special. They've also included a map of the nearest store location at the end of the email to lower the purchasing barrier even further. There are many creative ways to build your email list (and, no, purchasing emails aint one). Write for us. Does the length of email make a difference in CTR? Write for us, become a contributor. 100% Original concepts, compelling arguments, and high-quality writing. Internet marketing; Email marketing; Content marketing; Online marketing; Small business; You are entitled to submit a guest posts on any of the above topics. Send content that is relevant to your leads lifecycle stage. What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes. Athletic Greens a company that sells green juice in a powder form is that expert in the health and nutrition biz. Add Key Takeaways at the end of your post. Ensure that youre following best practices when it comes to avoiding spam filters. Here's another great example of animation being used to create a more interesting email marketing design. I tend to listen to episodes from the same podcast instead of branching out to new ones. Even better, it works well with the design of the email, creating a matching but contrasting focal point before the reader dives into the rest of the copy below. Test a new variable and repeat the process. Articles should touch upon the following: Web Design, Ecommerce, Web Hosting, SAAS, SEO, No-Code, SEM, Analytics and Social Media strategies. Of course, if you read the email copy below, Birchbox didn't actually forget to put that discount code in her box but it was certainly a clever way to get her attention. Generate leads: Entice subscribers to provide their personal information in exchange for an asset that theyd find valuable. Email Marketing Write for Us. "Take it from the expert" Thats what the subject line of this email campaign reads before citing interesting answers about the benefits of the product. Pretty cool, right? Use this template to strategically organize your email marketing. Free and premium plans, Sales CRM software. Download the template now to get your email campaign planning organized. Lets touch on the components of a successful marketing email: Copy: The copy in the body of your email should be consistent with your voice and stick to only one topic. Consider what you want your email recipients to take away from the email. Plus, the green color of the background emphasizes that gift cards are a more environmentally friendly option. You can start by learning about the types of email campaigns that exist, then decide which is best for your audience. Then, there's RCN. We're committed to your privacy. Think of the following five steps as an outline for your email strategy. In an autoresponder, a user receives a specific set of emails at specific time intervals no matter what action they take. Beyond that, email marketing platforms allow you to segment your email list by contact data and behavior to help you send the right emails to the right people. This way, you'll be able to find the ideal website where you can share your ideas and get some visibility. Your data does no good if you cant report it in an organized fashion. Free and premium plans. A 2021 Litmus study found that 44% of marketers rarely A/B or multivariate test their emails. Don't confuse your email contacts by providing too many options. Everything from the time you send your email to the devices on which your email could be opened matters.Your goal with every email is to generate more leads, which makes crafting a marketing email a more involved process than other emails youve written. Youll use the same guidelines for writing your emails that we discussed previously to ensure that your readers find your emails useful and interesting. The email uses a friendly tone and a sense of urgency to entice customers to purchase the course. You wont be able to accurately measure your email marketing effectiveness. An email marketing campaign is as effective as its ultimate goal. I've been a huge fan of Mob Kitchens "Weekly Mob" newsletter for a while. Build relationships: Build connections through personalized engagement. All communications and marketing assets tell a brand's story and brand consistency is one tactic Uber has nailed in order to gain brand loyalty. There are four key metrics to pay attention to when evaluating the effectiveness of your email marketing campaign. Images: Choose images that are optimized for all devices, eye-catching, and relevant. ), and this email is no exception. Use this template to strategically organize your email marketing. Being meticulous about every key metric will help you make small changes to your emails that will yield large results. You can achieve all of your email marketing goals if you keep this golden rule top-of-mind in every autoresponder, lead magnet, and subject line. Promote your content: Use email to share relevant blog content or useful assets with your prospects. Make sure your emails are providing value to your audience before trying to upsell. End your emails with a personal signature from a human (not your company). Each person who signs up to receive your emails is at a different level of readiness to convert into a customer (which is the ultimate goal of all this). We love this email from Etsy. For more information, check out our, 30 Brilliant Marketing Email Campaign Examples [+ Template], Pop up for FREE EMAIL MARKETING PLANNING TEMPLATE, Download Now: Free Email Newsletter Lookbook, How to Execute an Email Marketing Campaign, promote upsell and cross-sell opportunities. Workflows take autoresponders a step further. An email marketing provider (ESP) is a great resource if you're looking for any level of support while fine-tuning your email marketing efforts. We always research on the latest trends which are involved in marketing and help users to get the information on it for that instance we have open the . Think of Workflows like a flow tree with yes/no branches that will execute actions based on the criteria that you set.Workflows have two key components: The key difference from an autoresponder is that workflows are smart: They can change the course of your automated series based on what your prospect will find useful. We will not republish anything that's been published elsewhere. Email marketing templates like these ones from HubSpot are another great resource to help you with your email marketing. Moosend. It sets expectations for communication moving forward so that the buyer persona can choose what's best for them. For that reason, Etsys customers are likely to splurge and open other emails in this campaign to find more ways to Save on top faves.. With several platforms vying for our attention, brands like Netflix have gotten more targeted with its emails. Youll never know what type of people make up your email list until you test the variables. Are your open rates and click rates what you expected? A daily dose of irreverent and informative takes on business & tech news, Turn marketing strategies into step-by-step processes designed for success, Spotlighting bold Black women entrepreneurs who have scaled from side hustles to profitable businesses, For B2B reps and sales teams who want to turn complete strangers into paying customers, Get productivity tips and business hacks to design your dream career, Free ebooks, tools, and templates to help you grow, Learn the latest business trends from leading experts with HubSpot Academy, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. In other words, deliver the right message at the right time. The colors are bright, and it's not too hard to scroll and click notice how each podcast row is large enough for me to hit with my thumbs. The one that you use ultimately depends on your use case. Were going to touch on the exact KPIs to monitor in a bit (or you can jump ahead). In addition, once you set a schedule, be consistent. It reads just like an email from a friend or colleague asking for a quick favor. Readers have at least one actionable takeaway from each post. Why is this important? Format. And while I'm certain that this email was, in fact, automated, it feels really human. Use clear language when requesting consent to store personal information. It can also be a softer sell to educate your audience on the value of . As you can see, these benchmarks vary greatly by industry. The Process. If it does tickle your fancy, your articles on writing for business, technology, and digital marketing are cordially invited. Put it all together with a comprehensive email builder. Plan these emails out, outlining the core message and take-away for each email. Technically, CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing (because sometimes the two go together). The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. Each message features three distinct sections: one for the ingredients, one for the instructions, and one for additional recipes. For the people who want to learn more, the header is followed by a more detailed (but still pleasingly simple) list of benefits about booking an airport ride in advance. Published: That requires you to develop a buyer persona that gives a profile of your ideal customer/s. End your emails with a personal signature from a human (not your company). Market your products: Promote your products and services. Here's an example of an email I once received from this brand. Write topics that will be useful and informative for new digital marketers working with a client or new business owners looking to implement a marketing plan. When people talk about email marketing, lots of them forget to mention transactional emails. Lead magnets should be delivered in a digital format. Vast content writing background with a variety of companies, including those . This could be one of your first interactions with your prospect. You may unsubscribe from these communications at any time. Expand your audience and further develop your authority online. It also discusses benefits that the recipient may not know about since the last time they used the service. Huskey Media. In this email, the recipient gets a glimpse of what theyre missing by not using Dropbox Paper templates and documents they could begin customizing immediately. You might think it'd be hard to love an email from a company whose product you haven't been using. If you are running a sale and are excited to tell the world about it, email is likely your go-to channel. You may also even consider follow-ups based on the actions that each recipient takes. Avoid using all caps and multiple exclamation points, as well as spam trigger words, like "opt in", "click below", and "order", that are easily detected and marked down by Internet Service Providers (ISPs). Marketing refers to the activities undertaken by a company to promote the purchase or sale of a product and also service. Use real email addresses in the "From" and "Reply to" fields. Each button is a CTA in and of itself click on any one of them, and you'll be taken to a purchase page. Wrapping Up. This provides a solution and allows the recipient to build camaraderie with their coworkers. Only 19% do it often or always. The folks at TheSkimm took it a step further by presenting an offer to the recipient: They can have the chance to earn $1,000 if they refer other people to TheSkimm. Talk about a high level of personalization! Marketing + "write for me". Increase brand awareness. You should decide how far apart youd like your emails to be sent, say every few days or weeks or even months. The more you pay attention to the data, the more you can understand what's working and what's not for your audience, leading to more effective campaigns in the future. Once you know who you're emailing and why, it's time to strategize how to move them from A (where they are) to B (where you want them to be, the goal of the campaign). certain criteria they have to meet before they are enrolled in the sequence or campaign, provide the type of content that they'll find useful, intentional and well-placed imagery can increase click-through rates. Let's take a moment to reflect on these 11 expertly crafted promotional email examples, while considering how you can adopt - and adapt - their special techniques to your benefit. The company sends a yummy recipe to my inbox every week. But you cant start emailing just yet unless you want to end up in a spam folder, or worse, a blocked list. Additionally, you can analyze the success of your email marketing so you can share the data that matters most to your business with your team. Here are examples of features services like HubSpot offer to consider when choosing an email service provider: While you probably dont think twice about the formatting or subject line of an email you send to a friend, email marketing requires a lot more consideration. How to Create Email Newsletters That Don't Suck. Remove inactive people from your email list to keep only engaged subscribers. The examples we shared above will help you brainstorm winning campaigns that drive sales and offer a high ROI. Giving your subscribers this choice creates a delightful experience for those whod like to opt in and those whod like to opt out. Here are some examples of different purposes your email campaign may set out to accomplish: 1. Include directions on how to do this in your welcome email. How much of what you "know" about them is based on assumptions? Make sure your offer is aligned with the value that you will provide throughout your relationship, otherwise you risk damaging trust. Below are steps you can use to write good marketing emails for your organization: 1. As marketers, we measure everything. In fact, intentional and well-placed imagery can increase click-through rates, so put thought into not just what you want to say but how you want to say it, using visuals to support your message. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. It can even be a softer sell to educate . Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear." Outside of, B2B marketers say email engagement is the, Roughly 60% of e-commerce, consumer goods and services, and retail companies are, 57.2% of marketers say the ecommerce brands they manage. "Additionally, explain what distinguishes you from other applicants. Our quarterly publication reaches 5,000 homes . Consider where your audience is in their buying journey and provide the type of content that they'll find useful. Not everyone who opts into your email list is ready to make a purchasing decision. We also love the clear headline, clean design, and eye-catching call-to-action (Stay subscribed). Was your deliverability rate high in comparison to previous periods? If subscribers hear more from you than they do from your competitors, theyre more likely to rely on you when they need more information on a topic or when they need a certain product. Our 10k monthly visitors see and adore your work. It will build trust and ensure you stay top of mind for your audience. For many of us, when it comes to wrapping gifts, the struggle is real. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages the one thing that sets off customers' impatience. 2. Apr 2014 - Jan 20161 year 10 months. If you're reading this, you probably have an email address (or two, or three ). Free and premium plans, Content management software. Often, these are plain text emails that marketers set and forget. Tailor the length of your email sequence to the length of the buying cycle and stage the persona is at in the buyer's journey. Do your email recipients want to feel like one among hundreds of other people in your database? Marketing + "guest article . It's important that an email campaign's recipients have opted in to receive this content and that each piece offers something valuable. Here are a few ways to personalize your emails: Automation is putting your list segmentation to use. Subscribe to the Marketing Blog below. Opening a loop (that will be closed in the body of the email), Using your unique voice to start the conversation. And speaking of things like quality work and great reputation, there are some email regulations to be aware of when crafting emails and developing your marketing strategy. 4)- We will do SEO of your post and promote it on Google. Automation helps save time, but it should never be at the cost of the experience. (Seriously. In the meantime, treat every single subscriber and lead like gold, and youll start to see your email list grow organically. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy. That's why email is such an important channel. This email marketing campaign crushes it, and for so many reasons. It can take some time to build. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. In these emails, you can be more up-front about wanting recipients to buy. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded. Check out this helpful video: Now that we've reviewed great examples, let's get into how to create an effective email marketing campaign of your own. Your software is smart, but it's not smart enough to automatically know which recipients you're sending to. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers. After you've identified the outcome and the goals you want to hit, you now need to strategize how to provide value to your buyer persona so that they convert, engage, or take the action you want them to take. Different email campaigns will have different outcomes, requiring different tactics to get there. Free and premium plans. It harnesses the power of social proof to give an added layer of credibility. We love how brief the initial description is, paired with a very clear CTA perfect for subscribers who are quickly skimming the email. Express knowledge on a new channel that your business does not own to increase trust in your company. Now let's review when you should use email marketing and some benefits and statistics that support the reason why email marketing is so valuable. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers which certainly didn't disappoint. It earns a positive sentiment by prompting the recipient to do something they may have forgotten: Inviting colleagues out to enjoy a drink on a holiday thats not too often celebrated. The animation is subtle, and it's executed in a way that serves to enhance the email's body copy. Its also highly personalized, containing information about the recipients first day as a customer, most frequent tea purchases, and personalized tea profile (spoiler: this recipient would be a super zen herbal tea). Here are a few types of lead magnets you could create: If youre short on resources, you can even repurpose your existing content to create lead magnets. Keep in mind that you can't expect a single email to do everything. Free and premium plans, Customer service software. You'll want to avoid the spam folder because: A whitelist is the opposite of a blacklist, meaning its a list of approved senders that are allowed to reach the subscribers inbox. In addition, 83% of customers are willing to share their data to create a more personalized experience. If you can accomplish this and build it into your strategy, you can get more creative and specific with your messaging. You can also create campaigns to capture a sales conversion from leads who are close to a purchasing decision. (Tip: You can find out behavioral and purchasing data using your ecommerce tool, CRM, or CMS.). (Check out more ways you can avoid the spam filter.). Clinton, TN. Effective email marketing campaigns are designed for all devices on which users can read their emails desktop, tablet, and mobile. Create two versions of the email: one with and one without the variable. Our primary focus is digital marketing including content marketing, SEO, social media and email marketing. It also includes a Top Picks for You section that shows personalized recommendations for the user. Every new lead will be at a different stage of the buyers journey, and its your responsibility to know which. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email. But newsletters aren't TheSkimm's only strength when it comes to email. While some may view these newly implemented email regulations as burdensome and unnecessary, General Data Protection Regulation (GDPR) actually moves us closer to building long-lasting and trusting relationships with our customers. We love TheSkimm's daily newsletter especially its clean design and its short, punchy paragraphs. This example showcases creations by several Etsy shops. This email is just as delightful as drinking the real thing. Your customers dont give their information lightly, and if used right email marketing can be both a relationship-building and profit-building tool. This presents a golden opportunity to feature popular products across the Etsy community. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. More than half of US households subscribe to multiple streaming channels. Something important to note about GDPR is that it only applies to businesses that operate in the European Union and businesses that market to EU citizens. Oftentimes, this type of positioning makes the recipient feel like they're specially chosen, which encourages them to take advantage of the special opportunity they've been presented with. It keeps the audience engaged and shows the impact that their actions have made on the organization in the effort of staying top-of-mind and increasing future participation. For example, one week, they asked subscribers what they would do if the internet didn't exist. Plus, the email remains short and sweet, to emphasize the message that Dropox didn't want to intrude it just wants to remind the recipient that Dropbox Paper exists, and why it could be helpful. This simple, timely email really does feel like it's coming from a friend, which is why it's so effective. Did you see it move? That's what makes a lead take action, right? The process for accepting write for us guest posts is very simple and straightforward. I also love the "Tell Us What You Think" CTA at the bottom of the email. Guidelines For Write for Us Education and tech blogs It just takes a plan (one that can be broken down into a few key steps). An autoresponder, also known as a drip campaign, is a series of emails that is sent out automatically once triggered by a certain action. The phrase 'write for us' is intelligible when it comes to digital marketing news and article publishing, a widely used term worldwide by many digital marketing vents. Here's what we look for in our posts: Practical, well-researched posts on Marketing and Sales topics such as Email Marketing, Account-based Marketing, Content Marketing, Lead Generation, B2B Sales, SaaS Marketing, B2B Marketing etc. Besides, the format includes correctly using the H2 and H3 heading tags in capital letters. 2)- We have 10k+ subscribers on our blog, that will increase your post reach. Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends. This email from Loft aims to demonstrate their understanding of your crazy, mixed-value inbox. Did you see that? You get to put your business, your brand and your point of view in front of an audience who's looking to work or learn about digital marketing. This subscriber engagement email rewards one of its subscribers for being subscribed for several years. E-Commerce Website SEO PPC Social Media Marketing Email Marketing Branding Marketing Strategy. Some audiences prefer personalization and others will think its spammy.