viathon bikes out of business

Viathon made the G1 with certain features in mind: Thru-axles, flat mount disc brakes, and dropped seat stays for compliance. $$$ Outdoor & Sporting Goods Company Privacy Policy Photos See all Videos See all 0:11 I followed with an opinion column about Viathon's unique formation, business model and value proposition. TGR Staff Writer and photographer. Tire clearance is on the narrower side, but its wide enough for 700x40c tires, or 2.1 width tires with a 650B diameter. Where the Viathon differs from the Stigmata is in its bottom bracket height, with the G.1 sitting some 3 mm higher in the air. Does spending more get you a faster gravel race bike? The pre-taped tubeless-ready rims are laced with Sapim double-butted spokes to easily-serviced sealed bearing hubs, and all told, they weigh a perfectly reasonable 1,644 g (claimed). The G.1 RED eTap AXS that is the subject of this review is Viathon's newest gravel model and will be available sometime in September. Thats not to say this bike is cheap. The GRX 600 is a 211, with a 50/34T up front, and an 11-34T cassette Viathon offers the GRX 800, SRAM Force, and AXS builds in a 1x configuration. Thanks to its featherlight framea mere 2.2 poundsthe Viathon was a dream to pedal. They are a close second to full-suspension in terms of dollars, but hardtail mountain bikes make for a significantly larger share in terms of units sold. Theres a low 69mm of bottom bracket drop, making for increased stability and cornering, and a 74 seat tube angle and a 71.5 head tube angle. They enter the frame at the downtube, so this is an internally routed frame, but the handlebar and stem are fairly traditional in the sense that theres no internal routing to get rid of those round tube shapes at the front of the bike. Thankfully, like so many of the gravel bikes we tested in Sedona, there is scope to add more seated comfort through a more flexible 27.2 mm seatpost. Within each of these categories, there are a variety of builds to pick from all depending on how shiny you want the hardware to be. The Viathon would make for a great training steed, long-distance gravel grinder, or your next ultralightbike packing rig. by Rick Vosper. During Sun Valleys Outerbike event I had the chance to pick Viathon founder Zach Spinhirne-Martins brain about the genesis of the brand. Viathon's brand manager is Zach Spinhirne-Martin out of San Bruno, California. It lacks some of that impossible-to-define character that makes a climbing bike inspirational, especially when youre toiling away on a tough climb. In some cases the customers know exactly what they want, but if they dont then the service agent can help determine whats best by running through a few questions about the rider and desired riding position.. The answer? Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. This is the first bike weve had with Mercury wheels fitted, and the equipped G3C DISC is a quality US$799 item. Others seek innovation above all, eager to check out the latest suspension tech from Trust Performance or Yeti. CyclingTips global tech editor James Huang and I ended up testing, and enjoying, the bike with a 90 mm stem fitted, and would have preferred a straight seatpost, too. [, Re: Did Wal Mart pull the plug on Viathon? Theres nothing wild going on in the tubing no weird bends, or protrusions. The Shimano Dura-Ace R9120 groupset, with mechanical shifters and hydraulic disc brakes, is the same youd get on many high-end bikes out there, which means youre judging this bike based on the frame and fork, and how those two components interact with the build. At the GearJunkie office, we cut zip ties and packing tape. But Viathon's G.1 GRX 800 is light, fast, and sporty, and costs much less than its competitors. With a network of green-rated trails down the street from my house, the G1 came into my hands at the right time. From its sleek frame on up, the M.1 cuts few corners: Stans Crest CB7 carbon wheels, FSA carbon cockpit, Fizik saddle, Ergon grips, and a RockShox dropper post. This bike isnt perfect and its not as good as the bike its inspired by, but none of that really matters when you consider the US$2,300 pricetag. Further, a hardtail is a great entry point for a new rider looking for high-quality performance, Spinhirne-Martin said. A torque wrench is included to help the customer tighten screws appropriately. However, theres also an element of simplicity we quite like. Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. For a new, and relatively small brand, Viathon stirred the pot with their debut. Originally from Northern CA, home for me has ranged from the PNW to a teepee in Grand Teton National Park. The impetus for Viathon didnt come from Tom and Steuart Walton, avid riders, Walmart heirs responsible for the trail network in Bentonville, Ark., and investors in Rapha and Allied Cycle Works. The brand also released a blog outlining the six reasons to get a hardtail. Read more. Performance or race-ready bikes are not a part of the stock in most Walmart stores or online. GearJunkie Copyright 2013 2023. Sign up to receive GearJunkie content direct to your inbox. Take YouTuber KevCentral, for example, whose channel reviews bikes available at Walmart and Walmart.com and how to upgrade them. And the two price points for Dura Ace and Ultegra place the Viathon alongside some of the budget-friendly racing bikes from Canyon that feature equally impressive component specs. Getting this bike moving fast was intimidating. But what was remarkable about Viathon was the identity of the brand's owner: Walmart. It appears the newswas first mentioned in a Pinkbike story. For the M.1 XX1 Eagle, Viathon dropped its original $6,000 price recently to $4,998. . (But the base R1 costs less than half that price at $2,300.) A couple weeks ago it seemed like they were blowing out all the bikes on the website, last week they all showed sold out, and today I noticed the Viathon site is gone (does not even show up on google if you search for it) They still have a landing page on Walmart site. Its one of the biggest online merchants in the world, No. The R.1 comes off a bit aloof. Pretty, pretty, good . and Zipp Service Course cockpit, the G.1 Rival gets down to business. And if you did want a different saddle or bartape, then they could probably arrange that, too (at a cost). Walmart isnt a brand most turn to for upgrading their bike, but Viathon could change that perception. While the groupset blended in with what all the other bikes had, the wheels certainly stood out. Hes also the founder and part owner of Knight Composites. The Viathon G.1? Thats one of the wonderful things about this bike: You get reliable bike with a great build for less money. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. The G1 itself, judging by its cover, looks like a tailored gravel race bike, where carbon matters in terms of stiffness and power transfer, and a more racy geometry means better aerodynamics, and less playing around. NAHBS photos: Show winners and their bikes, Cervlo S5 review: A truly exhilarating superbike, Technical FAQ: Mips vs. loose helmet strap, bike weight, hydraulic brakes at altitude, Di2 mix/match. For one, the retailer is already selling high-end bike parts on their outdoor website Moosejaw. Read more. Had Viathon hit the market five years ago with this narrative, it would have owned the high-end-value space. So, at a quick glance, the Viathon seems like a steal. Steering responsiveness feels more akin to an endurance or aero bike than that of an all-around bike. It borrows heavily from both BMC's Teamelite cross country race bike and the Roadmachine to create a. The Viathon G1 comes in five sizes ranging from 52cm to 60cm in 2cm increments. Why Ultralight People Need to Chill Already, Kershaw Iridium Review: A Great Flipping Knife Under $100. Viathon again drives a hard bargain with the G1. But the collaboration shouldnt come as a surprise. Kudos to them, but that story stretches back some 15 years and is still far from over. In the meantime, Viathon offers the . Lets look at the numbers. For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. This stood out on the mostly black bike and feels like one of those small details that wouldnt be overlooked by more established brands. Read this article on the new Outside+ app available now on iOS devices for members! The other risk is the warranty. Additionally, two of Walmarts heirs, Tom and Steuart Walton, are cycling fanatics. Its also important to note whats not in the current lineup: womens bikes, utility bikes, and e-bikes. MTB Podcast | But when people saw these bikes here, it was like, 'Hey, these are real bikes! Specialized's highest-end hardtailthe S-Works Epiccomes in at a whopping $8,520, whereas Viathon's most expensive model starts at $6,000. So I have plenty of experience with frame geo and mechanics. Andy reports that the bike has razor sharp handling and when one puts the pressure on the . There are few retailers in the world with the buying power and sway that Walmart holds. For starters, despite its slim tube shape and dropped seat stays, the R.1 is definitely less compliant than expected. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. Internal cable routing keeps the frame clean and streamlined. And in this case, all of these added up to make the bike feel like it was a size or two larger than expected. All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. GearJunkie may earn a small commission from affiliate links in this article. Whats it like to be an American cyclist living in France? Create a personalized feed and bookmark your favorites. The Shimano Dura Ace build with hydraulic disc brakes costs $5,850, and the Ultegra disc brake model is $3,575. Viathon seems to have taken a conservative aesthetic approach on all of their bikes, including the G1. Good question, Dan, and one we'll come back to in just a minute. Im guessing thatwithout the connection to the largest retailer in the world, Viathon wouldnt be getting nearly this level of attention. And, its certainly not the Evil Chamois Hagar. Geometry is almost identical to a specialized crux. However, there were a few things that stood out to me while cruising through a pretty punchy section of Sun Valley singletrack. Viathon is a direct-to-consumer bike brand owned by Walmart. That's a fine goal, but let's not kid ourselves: $2,300 is both a lot of money and also. I can always add larger volume tires and reduce the pressure for additional comfort when riding gravel or chip-seal, but a wet noodle frame is just painful when youre dying climbing for hours in the mountains.. transition-DOT-area-AT-slowtwitch-DOT-com. While everyone seems to be hung up about the Walmart partnership, its a bit of a superficial distraction to the companys larger goal. However, what cant be argued with is that the law of diminishing returns certainly plays a large role in premium products, and Viathon has done a damn good job of showing that. The 70mm stem felt a bit squirrely, and any minor movement was transferred into the handlebars going downhill. The bikes look fine. Illiac Artery Endofibrosis - I've got it. Here are some features to keep in mind as you shop. And winner winner: theres a threaded bottom bracket shell. Perfect Portable Power Station: EcoFlow River 2 Pro Review, Watch Aldo Leopolds Passion for Conservation Take Root in Serve the Land, Best Overland Water Storage Containers for Long-Distance Travel, AI Hiking Bears Fascinate Internet, Scramble Human Brains, Civivi Conspirator Nitro-V Review: The Budget-Friendly Super Steel Youve Never Heard Of, Nissan Frontier PRO-4X Review: Mojave Road Overland Adventure, The Benchmade Narrows Resets the Engineering Bar, A Scope That Performs Without Breaking the Bank: Maven CRS.2 Review, The Best Backpacking Sleeping Bags of 2023, The Best Camping Mattresses and Sleeping Pads of 2023, From a Reclining Camp Chair to Kickass Layers: Best Gifts for Outdoorsy Moms, Best Gifts for Dad: Great Gear for Your Old Man, Best Fitness Gifts: 10 Must-Haves for the Outdoor Athlete. "The negativity starts in-store with reports of forks installed backward. Partner of USATODAY Lifestyle/Action Sports, A First Look at Viathon, Walmarts new Mountain Bike, shaping their hometown of Bentonville, Arkansas into a mountain biking haven. Are modern bicycles the end of DIY maintenance. It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. To find out, I snagged a Viathon M.1 | XO1 for a ride while out at Sun Valley. I wondered, who is the target audience for Viathon bikes? Okay, aside from that, yes, youre riding a high-end race bike, so you generally know what to expect. And I suspect Viathon isnt relying on a deep tech story to market its bikes for a simple reason: the frames dont seem to offer clear innovation in design or materials. Its certainly not severe, and despite riding the G.1 in some rocky, tight, and twisty terrain, it rarely presented itself as an issue. With both, you get two great carbon bikes, that differ when you break down the components. 1 - Walmart didn't buy Viathon. Viathons goals seem to be crystal clear with the R.1: Build a race-ready road bike for a high-end audience without the high-end price tag. Of all the GRX bikes on test, this one shifted with the worst lever feel. At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. Considering the Walmart shopper and what bike theyre on now, the answer is probably yes. Viathons product manager, Zach Spinhirne-Martin, openly admits to taking close inspiration from a race-inspired bike like the Santa Cruz Stigmata. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. As to the inventory, we are out of bikes and can't restock at this time as a result of delays from our suppliers caused by the pandemic. But the company has connections to the industry, including the support of trail networks notably, the network around Bentonville, Arkansas, near Walmart headquarters. The question is, does a bikes soul matter more than its value and performance? Enter the gravel bike. And the company currently sells more bicycles in the United States than any other retailer. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. Viathon-via-FB wrote: Hello, we are not out of business, our website is down due to some technical issues and while it is down we are taking the opportunity to make some changes. Not recovering IT Band Friction Syndrome!! The RockShox SID RLC 120mm fork was a great choice, and I appreciated that Viathon opted for more travel in comparison to the S-Works Epics 100m fork. Thus, I gave the Viathon a more thorough riding test. None of the standard specs were an issue for me in terms of fit, and even the Selle Italia saddle wasnt problematic for me at any point. But heres the kicker. For the hardtail mountain bike, thats a $2,000 frame, $2,400 GX Eagle build, $3,500 X01 build (which comes without a dropper), or a $6,000 XX1 option. This latter element is certainly somewhat surprising when you consider Viathon R.1 road frame uses a PF30 shell, and that the use of a threaded shell arguably inhibits the available width for tyre clearance. Its certainly no Huffy, but heres what stood out to me: Light as a feather:This thing is nimble. While thats a noble notion, is the Viathon bike really that groundbreaking? When everyones selling a $3,500-ish Shimano Ultegra disc-equipped carbon gravel bike with an oversize headtube, asymmetric rear triangle, and scads of tire clearance, its a little hard to stand apart from the crowdeven when there are real differences. Except none of that happened. I also wanted all of my bikes to perform when pushed hard, said Spinhirne-Martin of the frames stiffness. ''', And indeed they were. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. The same, except a 2 mm shorter offset fork (50 vs 48 mm) results in an ever-so-slightly-slower 68 mm trail figure. Over the past several years, Canyon Bikes has gotten attention for its direct-to-consumer model that allows it to sell high-end bikes at competitive price points. Viathon offers so much for the money, but there are obvious trade-offs. Sign up to receive GearJunkie content direct to your inbox. Performance, comfort, speed, agility, and other characteristics require in-person evaluation, which is tough to prove for a brand like Viathon, which is available only online. I like my bikes to jump when I stand up and crank down on the pedals. Any Canadians with/had a hip labral tear here? A few things are apparent with Viathon. That said, if carbon is your jam, you want a solid groupset, and dont spend a lot of time gravel biking on trail, or in real bumpy terrain, the G1 delivers. And the bikes look good! I lifted the bike from its box, the staff leaning in for a first look. Almost all carbon frames come from Asia, and different brands often subcontract with the same large producers. Download the app. The weird stem length, set-back seatpost and bar width dont matter. The bikes launched last April, and when word got out that Walmart was quietly supporting the brand, it caused quite the stir. He employs six engineers and designers at his Toronto-based studio. We tested the brands top-end M.1 Mountain Bike for 6 weeks to gain an understanding and some first-person perspective on singletrack trails. The flipside of that is a frame that pounces forward when you ask it to do so. But rather than going out and buying the exact same flashy and high-end items, theyve sourced out the look-a-likes. The company cited industry data. Viathon responded, Really positive! The average person is a Walmart shopper, he says. Terms of Use Spinhirne-Martin says yes, and reiterated that he wants to grow the bike industry, not put other brands or bike shops out of business. Brand manager Spinhirne-Martin said a search of similar Trek, Specialized, or Canyon bikes will net a conclusion that they are all significantly more expensive for a similarly specced product., Spinhirne-Martin came to Walmart after 10 years working in the industry at Competitive Cyclist. I only wished it had a bit more tire clearance, [and more] bottle and rack capability.. Privacy Policy Granted my personal bikes 150mm fork made it tough to have as much fun on the Viathons 120mm fork, I still felt unstable on the more technical parts of the trail with its steep 69.5-degree head tube angle. The handlebars could have been wider, with a shallower drop, and an extra helping of bar tape would have also been welcome. And while Walmarts involvement with the cycling world has traditionally been one of mass-market and low-cost bikes bought in-store, Viathons entry signals a new age. There are rack and fender mounts on the G1 frame, internal routing, and mounts for up to three water bottles, so it is possible to get pretty far from base camp on the G1, and theres frame clearance for bags and all that. Personally, given the sporty nature of this ride, Id have preferred to see the larger 48-31T chainring combo used. The Fizik Tundra M3 saddle was not comfortable in the slightestespecially on longer climbs. I normally would not take the time to write this stuff, but I was really interested in a review of this bike. And then theres the fact that the established brands the Giants, Treks, Specializeds and Cannondales of this world typically supply the bikes with components that are already damn close to being right for each respective size to begin with. Some bikes immediately bear their souls to its rider. They seem to offer a solid value for a full carbon bike. The S-Works Epic only comes with an 11-speed groupsetthe Shimano XTR Di2so the Viathon wins in our books with the snazzy eagle. The G1 gravel bike starts at $100 more than the M1. Widgets, Explore Mimicking the Stigmata, the G.1 sits more toward the road end of the gravel spectrum with angles which are closer to that of an endurance road bike than a hardtail mountain bike of a decade past. In that sense, Viathon hit the nail on the head. I want to figure out how to use that customer base to grow the bike industry.. My 54cm Viathon G1 without pedals weighs 19.6lbs. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. And just like any other reality, outsiders ignore ours at their peril. All throughout the ride, I found the Rockshox Reverb Stealth pretty slow to react, which is, unfortunately, a notorious problem for this dropper (the most current version promises to fix this). If you think the pricing for the big mainstream brands is out of control, you'll be happy to hear that the Viathon's direct-to-consumer business model means an R.1 with all the fixings. In other words, it was in the business of making inexpensive bikes made for the mass market. And they certainly didnt skimp out on components. But theres nuance to this ride, so if youre more discerning than that and are after more than just a good bike at a decent price, read on. Theyre numbers that are ideal for tackling a variety of terrain and doing it all efficiently, and overall, the G.1 behaves like it wants to be the only drop-bar bike in your garage. Viathon G.1 GRX 800 review Call it a 'Walmart' bike if you must. Read more. I asked about the response to the brand launch from customers and the bike industry. I really like the geometry, I was looking for a cyclocross bike that fits wide tires and have 3 bottle mounts, and this fit the bill really well. | The cables rub the head tube (BYO protective frame stickers! I ride over ladder bridges and into dense trees. ), while James wasnt stoked by the lack of a cable access hatch at the bottom bracket if you want to reroute or replace gear housing. Check Out Continue Shopping. I was excited to try out the G1 to get a better taste of what Viathon as a whole has to offer. Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more. With Walmart backing this brand, we can engage in a bike segment other brands wont touch.. Thats according to brand manager Zach Spinhirne-Martin, who wrote a white paper and a business case in 2017 to bring Viathon to life. Copper Harbor grants massive descents on rocky hills. Walmart didnt opt to adopt more modern geometry, possibly because its current customer base will have to take a few steps to catch up to the rest of the bike market. Re: Did Wal Mart pull the plug on Viathon? Its a design unique to Viathon that was designed with help from the well-regarded engineers at Kevin Quan Designers. Teton Gravity Research Viathon Photo. America's low price leader served up a single no-name (and possibly open-mold) model with full mechanical Ultegra group, complete with wheelset, at a very low price point. The cable routing itself was fairly basic, too. Canyons Exceed CF is $6,500 and has a comparable spec. He proposed a private-label project, and hes bringing it to fruition. M.1 | XX1 Eagle AXS; M.1 | XX1 Eagle ; M.1 | X01 Eagle ; . The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. Spinhirne-Martin tells me to look around the Laguna Seca Raceway, which is teeming with fans, baggy shorts-wearing bros, and Lycra-clad racers with rippling muscles. Add up the component costs, frame, and build, and budgeting that kind of money might make sense for the committed rider. My 54cm test bike has 382.8mm of reach, coupled with a 110mm stem. 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Speaking of rocks, the Viathons ride quality is certainly on the stiffer end of things, and those thin seatstays werent able to tame as much as the Salsa Warbird or even the Stigmata. Two Walmart heirs, Tom and Steuart Walton, are themselves highly enthusiastic riders who have invested in cycling companieslike Allied Cycle Works and Rapha, and they directed the trailbuilding grants that have helped transformWalmarts home base of Bentonville, Arkansas, into a world-class mountain-bikingdestination. Managing editor Dean Yobbi told the story in BRAIN's May dead-trees issue and online as well. Sure, its no Evil Chamois Hagar, and its perhaps even a tad smoother than the Cervelo Aspero, but only just, and certainly not through the front end. We have incredible traffic on our site. Gravel as a discipline also seems to be a little more straightforward than mountain biking, where there are countless sub-genres of bikes. That fits the narrative of this bike overall: It may lack the personality of a racing bicycle that costs twice as much, but it shows up for work and does its job reliably. That would really skew the handling. I pitched the idea to my management as a way to more quickly enter the market and change our perception, he said. View specs and technical data for all Viathon Bike Models. Equally, I found the Selle Italia Novus Boost saddle and unpadded Fizik bar tape odd choices. Fortunately for Viathon, the R.1 has a quality spec and a respectable though not exactly inspiring ride quality. Of course, this all depends on your height, and those five available frame sizes only start at 52 cm. They seem to offer a solid value for a full carbon bike. Sports Hernia/Inguinal Disruption Surgery. GearJunkie Copyright 2013 2023. With a feathery weight, effective geometry, and componentry to rival the best bikes on the market, the M.1 is a relevant consideration for serious riders with a cross-country bent." But thats not necessarily a bad thing. The R.1 does feel responsive and supportive when you stand up to sprint. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. Online, Viathon has three offerings to choose from: hardtail, gravel, and a road bike. Well, unfortunately, we had numerous issues with the build quality and were not sure if this is an issue of the actual bike, or simply an attack of the photo sample. And yep, the frame can be setup with either 1x or 2x gearing. The Rival G1 is spec'ed with a 111 Rival drive train, Mercury G3 wheels, and Zipp Service Course cockpit. If youre looking to buy a high-end carbon XC bike and would like to save $2,000which you could put towards another bikethe Viathon might be a good fit for you. Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. For now, they only offer a hardtail, but Spinhirne-Martin isnt opposed to someday expanding their line to include a full-suspension bike. So how does this budget-friendly racer ride? Read this article on the new Outside+ app available now on iOS devices for members! Walmarts immense buying power and pre-existing online sales channel means that for just US$2,298 (shipped, within the United States), this new brand can offer a full-carbon gravel bike equipped with quality components, including a Shimano GRX 600 groupset, Mercury G3C tubeless wheels, and Zipp Service Course cockpit components. Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. Usually, they can change the bar width, stem length, and crank length, but Viathon hasnt been able to do this during the pandemic because of supply chain issues, and its not clear yet when theyll be able to offer this option again.

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